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Ědaptative search method: “1) a “cascade” procedure of successive narrowing and refining the decision rules, 2) feedback between stages in the cascade, 3) a gap-reduction process within each stage, and 4) adaptation of both objectives and starting-point evaluation” p28.

“Our concern must be not only with evaluation of projects for given rules, which is the main concern of CIT, but also with formulation of the rules for each individual firm” p23.

“.decision rules for search and evaluatino of products and markets are not the same for all firms.” P22.

Ě new method for modelling for strategic decisions because the Capital Investment Theory (CIT) is not applicable to strategic management decisions (chap 2).Ĝlasses of decisions: strategic, administrative and operating.“The purpose of this book is to synthesize and unify these into an overall analytic approach to solving the total strategic problem of the firm” (preface).Topic: Analytical approach to the definition of a corporate strategy. Marketing and MBA students are usually familiar with his Product-Market Growth Matrix, a tool he created to plot generic strategies for growing a business via existing or new products, in existing or new markets. Professionally, Ansoff is known worldwide for his research in three specific areas: 1) The concept of environmental turbulence 2) The contingent strategic success paradigm, a concept that has been validated by numerous doctoral dissertations 3) Real-time strategic management. He is known as the father of Strategic management. Igor Ansoff (Decem– July 14, 2002) was a Russian American, applied mathematician and business manager.

Igor, “Corporate Strategy”, McGraw Hill, New York, 1965 (Ch.1-6)

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